SEO earns discovery. AEO earns selection.
Traditional SEO helps a page rank. Answer engine optimization helps a system understand, summarize and recommend your business. The work overlaps, but the bar for clarity is higher.
Be quotable without sounding thin
Write concise answers, then support them with detail. Thin content may be easy to extract, but it rarely persuades. Strong pages combine definitions, proof and original judgement.
Measure qualified visibility
Track citations, assisted conversions, branded search, direct traffic, high-intent landing pages and sales-call quality. AI search value may appear before it appears as a neat attribution row.