Field notes
Growth problems, AI search, conversion and automation.
Practical thinking for founders and operators.
How to audit a website for revenue, not tasteA practical sequence for finding friction between intent, proof and action.Read field note
website revenue auditconversion auditwebsite conversion optimization
2026-08-14When a website redesign is actually a sales problemRedesign when the buying path is unclear, not when the team is bored of the old look.2026-08-13Trust signals that make a B2B website easier to buy fromHow proof, specificity and operational detail lower perceived risk.2026-08-12AI search SEO for service businesses: what to publish nowSearch is becoming answer-led. Service pages need clearer facts, not more filler.2026-08-11AEO and GEO: the plain-English guide for foundersHow answer engines choose recommendations, and what your website must prove.2026-08-10Five questions before building custom SaaSValidate the workflow, owner and economics before committing to code.2026-08-09Internal SaaS vs spreadsheets: when the spreadsheet is costing you salesSpreadsheets are useful until they become the hidden operating system.2026-08-08Are you ready for AI agents, or just another chatbot?Agents need process boundaries, data access and escalation paths before they touch customers.2026-08-07Where AI automation creates real ROIChoose bounded workflows with volume, clear outcomes and human escalation.2026-08-06How to map a workflow before you automate itThe map reveals handoffs, exceptions and risk before software hardens the wrong process.2026-08-05Customer support automation that does not damage trustUse AI to shorten response time without hiding accountability.2026-08-04Seven conversion leaks hiding in plain sightSmall clarity failures compound across the buying journey.2026-08-03Ecommerce product page CRO: what to fix before buying more adsThe product page must answer value, trust, delivery and risk before checkout.2026-08-02Why paid traffic fails when conversion tracking is weakAd platforms optimize toward the signal you give them, even when the signal is wrong.2026-08-01Metrics for a growth system that compoundsConnect leading indicators to revenue without drowning the team in dashboards.