Bad signals buy bad traffic
If every form view, soft lead or low-value action is counted equally, the platform learns to find more of those. Clean tracking protects budget.
Value matters more than volume
Connect conversion events to lead quality, pipeline, order value and repeat purchase. More conversions can still mean less revenue when the system is trained on shallow actions.
Review the whole path
Tracking, landing page, offer, CRM and sales follow-up belong in one audit. Media efficiency depends on the quality of the system after the click.