Find the repeatable pain
Custom software pays back when a stable, frequent workflow creates measurable cost, delay or risk. Map the current process and its exceptions before selecting a stack.
Name the operator
A product without an accountable operator becomes shelfware. Define who owns decisions, data quality, adoption and post-launch improvement.
Calculate the boring payback
Before estimating features, calculate hours saved, errors removed, revenue unlocked and risk reduced. If the payback is not visible on paper, code will not magically reveal it.